Make the strategy real.
Two decades building brands inside organizations where complexity is the norm and execution is everything. Started as a designer. Now a VP of Marketing at the nation's largest physician-owned acute care organization. The through-line never changed.
A great idea is only worth what you can do with it.
I learned that early, and it has shaped every role since.
Most of my career has been inside high-growth, operationally complex healthcare organizations, the kind where marketing doesn't just support the business, it helps define it. Multi-entity brand consolidations. Recruitment marketing at national scale. Business development for major health system partnerships. Usually all at once.
Before healthcare, I ran marketing for a franchise network, which taught me that growth at scale requires systems, not inspiration. I've led that way ever since: build the infrastructure, then drive the results.
And I never stopped making things. I still open the design file, still write the copy, and I apply new technology, AI included, where it actually makes sense and skip it where it doesn't. Strategy lands better when the person setting it can also do the work.
Four things, done at scale.
Brand & Marketing Strategy
Enterprise brand architecture, positioning, and messaging. Including the unglamorous part: holding a brand together through years of mergers and acquisitions.
Recruitment & Talent Marketing
Employer brand and recruitment campaigns that earn trust with skeptical, high-stakes audiences. My proving ground: physicians, the toughest crowd in marketing.
Marketing Technology & Operations
The stack, the data, and the workflows underneath the strategy. New tools earn their place by working, not by being new.
Creative Direction & Execution
Designer by training. I set the strategy and can still open the file, write the copy, and ship the work. Teams notice the difference.
Built for the long game.
National Acute Care Organization
2012 – PresentThe nation's largest physician-owned acute care organization.
- Vice President, Marketing2025 – Present Enterprise marketing strategy, brand, communications, and marketing technology across the organization.
- Director of Marketing2019 – 2025 Multi-channel programs for business development and clinician recruitment. Brand consistency through years of M&A. National leadership conferences.
- Creative Director2017 – 2019 End-to-end creative for the enterprise, national tradeshow program, and business development collateral.
- Marketing Manager2013 – 2017 Led the in-house marketing and production team. Brand strategy for the enterprise and its affiliate companies.
- Marketing Coordinator2012 – 2013 Design, national direct mail, and the RFP process. The ground floor, on purpose.
Health Management Group
2008 – 2012First job out of school. Brand strategy for four companies in a national franchise network. Creative direction, web strategy, and a custom CMS, with double-digit year-over-year revenue growth to show for it.
Advertising Tapes
2006 – 2008Internship during my BFA years: direct-to-consumer promotion programs across Ohio grocery chains. Everyone starts somewhere.
Open to the right conversations.
My day job has my full attention, and I like it that way. But good conversations are how I learn, and every so often the right problem shows up.
If you want a marketing leader's take on brand architecture, team and budget structure, recruitment marketing, or making marketing technology actually earn its keep, reach out. Worst case, you leave with a stronger opinion than you arrived with.
Start a conversationProof I'm a person.
Usually smoking something on the Big Green Egg, losing golf balls with confidence, keeping up with F1, or building small web tools nobody asked for. There are also four dogs. They run the place.
Building something that could use a marketing leader who's been there at scale?
Always open to good conversations, whether that's a select senior opportunity, an advisory question, or comparing notes on why your last rebrand hurt. No pitch deck required.
Prefer LinkedIn? Connect there.